Jeppesen Marine: Building on the success of Jeppesen's strength in the airplane navigation market, Jeppesen integrated its expertise into the marine navigation market through a combination of internal development and select acquisitions. Jeppesen's offering provides charts & navigation, weather services & routing, operational optimization and services for national hydrographic services. Jeppesen was able to deliver its exceptional integrity and reliability to a new market through careful application of open innovation principles in an appropriate market, developing market leadership as planned.